As of this update in 2020, it appears LinkedIn has expanded that to 220 characters. For as long as I can remember, LinkedIn only allowed 120 characters for the headline. The good news with your LinkedIn headline is that you only need to write a few characters. Professional branding can be a challenge for most people. “I’m already through my first interview with a company that found me 2 days after I updated my new LinkedIn profile.” – Tom, Operations Executive & LinkedIn Makeover Client What is the LinkedIn headline character limit? Use strong brand or industry keywords instead. Including it in your headline would only make it redundant. LinkedIn already provides this info in the search results. With regards to the company name, there is no need to include that in your headline. Therefore you should enhance your title with strong, searchable keywords. Titles may also be lacking in keyword power. If you happen to have a very specific title and work at a well-known company, I still advise crafting a new headline. Therefore you need to intentionally brand your headline so you appear to be the perfect fit. It is simply pulling information that may or may not be helpful to the recruiters or hiring managers searching for you. The headline LinkedIn provides, while effortless, is not a branding strategy. Therefore, avoid using the “headline” they provide and create your own instead. If you happen to have a vague job title and work at a company no one’s ever heard of, recruiters/hiring managers will not be compelled to click on your profile. This is nice of LinkedIn to do but not entirely helpful for your brand. By having a complete profile, you are contributing to the value LinkedIn aims to provide its users. LinkedIn does this in order to help your profile appear more complete. If you don’t update the LinkedIn headline, LinkedIn will pull your most recent job title and company from the Experience section. One of the biggest branding mistakes people make, is not updating the LinkedIn headline. What happens if you don’t edit your LinkedIn headline? Therefore, it’s important to spend some time getting it absolutely right. This statement will determine how you are perceived by hiring managers and recruiters at any given point in your career. While the headline is fairly easy to create, it can just as easily be overlooked. This simple statement should summarize your entire professional brand. Your LinkedIn headline communicates who you are, what you do and whether or not you have potential to be the best person for the job. In a day and age where we can communicate a mouthful via one tweet, the impact of this small profile part shouldn’t come as a surprise. You might be wondering how a simple one-liner can be so powerful. What your LinkedIn headline communicates in under 5 seconds Only if your headline and photo are compelling, will they click into your profile to learn more. Therefore, you can’t afford to get your headline wrong. Similar to the 6-second resume scan, recruiters will only skim the list of candidates in search of the right one. Recruiters and hiring managers search the same way. You are likely spending less than a few seconds scanning each person’s headline. When you’re quickly skimming your search results, do you spend a whole lot of time clicking into every profile and learning more? No. If you think about how you search for other people, this will make more sense. These two profile parts are your first impression whenever your profile appears in searches. Why? Because they are the only profile parts someone will see when scrolling through a list of returned LinkedIn search results. Your LinkedIn photo and headline are your two most important profile parts. Why your LinkedIn headline is so important for attracting employers If you aren’t getting it right, you may not be capturing recruiter / hiring manager attention. In this blog post, we will explain why your LinkedIn headline is so important and how to fully optimize your LinkedIn headline to create a stellar first impression. The LinkedIn headline is one of the most important profile parts. But did you know that there is one profile part that is more important than all the rest? It’s true, not all LinkedIn profile parts are created equal. LinkedIn profile optimization is a critical part of job search strategy.
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